Collab Recap: COLLABORATING WITH AN ICON.

how it started:

one of the h*mos behind YH DM'd the owner of Floricón with a simple message:

"YH x Floricón when?"

and that was it.

Floricón replied and said, "let's do it."

a few months went by, and the Floricón founder DM'd back again and said, "hey, i have a bold and powerful idea for a pride collab that works with the YH brand and also mine."

we hopped on a Google Meet and immediately made magic. the idea of mocking religious nutjob protestors at pride events and turning their signs into a queer, sex-positive, and f*ggy design was brilliant.

the product creation:

a few weeks of design iterations and product mockups, followed by one last-minute addition to the collection. Floricón said, "wait, we need to add this new one." so we all hopped on a call, loved the idea, and made products with it — with about 48 hours until launch.

the result:

a bold and exciting collection between two Latinx-owned powerhouses. loved by so many h*mos and worn across the globe to dozens of events.

our thoughts:

Floricón has been an iconic brand not just in the queer space, but also at the intersection of queer and Latinx identity for years. we’ve always admired their work, designs, and craftsmanship. When this opportunity came up, it was the easiest yes.

as a Latinx-owned brand, we’re always looking to connect meaningfully with our peers and create h*t h*rny magic together.

we’re excited for what’s next, because we’re pretty sure this won’t be the last time we collab with the iconic Floricón.